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DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ

Abdul Latif Jameel, KSA · 2024 · Digital Marketing

The Approach

  • Generate and deliver unique content for football fans to enjoy.
  • Build a large online community from scratch and raise awareness.
  • Provide a unique destination for news and information on the ALJ League.
  • Provide a portal for football fans to interact and discuss the ALJ League with their peers.
  • Provide access to unique content and competitions.
  • Generate ROI through the commercialization of ALJLeague.com.
  • Showcase all match day and community activities undertaken by the ALJ League sponsorship.
  • Provide a pathway to other product and brand sites (e.g. Toyota; Bab Rizq Jameel, Toshiba).
  • Provide a platform to gather customer data and user behavior information in the Kingdom of Saudi Arabia.

The Results

  • The digital channels for ALJ League have been mentioned globally on social media by international digital sporting brands such as FIFA, NIKE, and EUROSPORT.
  • Effective Measure ranked aljleague.com in 2015 as the second sports website in Saudi Arabia.
  • Database acquired of 250,000+ registered users
    Over 2,200,000 social media followers on Facebook, Twitter, Instagram, YouTube, Google+.
  • Over 100,000,000 gamification fan credits earned through fans redeemed valuable prizes from the sponsor of the league
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ

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We’re a content and technology production company, a community of creative innovators, thinkers, and technologists who are just as passionate about creating unforgettable user experiences as they drive remarkable growth.

Task

The challenge was to develop a football fan-site from scratch for Abdel Latif Jameel – the sponsor of the Saudi Pro Football League in under 6 weeks.

Strategy

Mobile Development, Digital Marketing

Date

2017