DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
The Approach
- Generate and deliver unique content for football fans to enjoy.
- Build a large online community from scratch and raise awareness.
- Provide a unique destination for news and information on the ALJ League.
- Provide a portal for football fans to interact and discuss the ALJ League with their peers.
- Provide access to unique content and competitions.
- Generate ROI through the commercialization of ALJLeague.com.
- Showcase all match day and community activities undertaken by the ALJ League sponsorship.
- Provide a pathway to other product and brand sites (e.g. Toyota; Bab Rizq Jameel, Toshiba).
- Provide a platform to gather customer data and user behavior information in the Kingdom of Saudi Arabia.
The Results
- The digital channels for ALJ League have been mentioned globally on social media by international digital sporting brands such as FIFA, NIKE, and EUROSPORT.
- Effective Measure ranked aljleague.com in 2015 as the second sports website in Saudi Arabia.
- Database acquired of 250,000+ registered users
Over 2,200,000 social media followers on Facebook, Twitter, Instagram, YouTube, Google+. - Over 100,000,000 gamification fan credits earned through fans redeemed valuable prizes from the sponsor of the league
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
DAWRY ABDEL LATIF JAMIL – دَوْرِيُّ عَبْدِ اَللَّطِيفْ جَمِيلٍ
Let's Collaborate
How can we help?
We’re a content and technology production company, a community of creative innovators, thinkers, and technologists who are just as passionate about creating unforgettable user experiences as they drive remarkable growth.
Task
The challenge was to develop a football fan-site from scratch for Abdel Latif Jameel – the sponsor of the Saudi Pro Football League in under 6 weeks.
Strategy
Mobile Development, Digital Marketing
Date
2017