Monster of Cards
2020 · Case Study, Content Marketing, Film Production, Technology & Development
A LikeCard x Hive Innovative Group Success Story Transforming Digital Vouchers
Industry in GCC! As a key player in the industry, LikeCard faced the dynamic challenges of expanding its market reach, enhancing user engagement, and standing out in a competitive landscape. This is the story of how, in collaboration with Hive Innovative Group, LikeCard not only overcame these challenges but also redefined the digital voucher experience. The Challenge LikeCard, positioned in a market environment prioritizing innovation and customer-focus, encountered prevalent issues. The company was driven by a pressing necessity for growth and an ambition to bolster customer engagement. However, formulating a unique brand identity within the cluttered market sphere necessitated astute strategic planning.The company’s Business Requirements / Challenges included:Propelling the LikeCard brand and platform to be at par with leading global eCards brands. The ultimate goal was to have LikeCard recognized as the premier eCards platform.Accelerating business-to-customer (B2C) sales, to increase revenue and customer reach.Sustaining business-to-business (B2B) sales, while simultaneously seeking to elevate them to new heights, further boosting corporate growth and reputation. The Solution Following the success of the initial “The Play More… Pay Less” campaign, Hive conceived and implemented the Cards’ Monster Campaign for LikeCard. This campaign demonstrated a brilliant combination of innovative, creative thinking and precise execution. Using engaging storytelling and visually stunning monster-themed card designs, the campaign generated curiosity and excitement among consumers, encouraging increased engagement with the brand.
This fresh, creative approach brought a fun element to the typically utilitarian product category of gift and recharge cards, thereby redefining customer experiences and relationships with the brand.
Furthermore, Hive utilized leading-edge social media strategies and devised ‘always-on content’.This kept the brand connected with its target audience on an ongoing basis. Their comprehensive content calendar was a strategic mix of informative, engaging, and promotional content, created and curated as per the latest trends and customer preferences, thereby maintaining relevance and visibility. Ad ConceptThe “Monster of Cards” campaign is ingeniously crafted to play with humor, suspense, and the element of surprise. Each ad starts in a day-to-day scenario and spirals into a light-hearted yet thrilling experience when the mythical Card Monster appears. The star of the show, the Card Monster, is our harbinger of consequence, materializing when characters dismiss the ‘Sixty offers in Sixty days’ promotion from LikeCard.He transforms these non-believers into a physical representation of their doubt, serving as a vivid and humorous warning to viewers about the missed opportunity. This transformation cleverly serves a dual role; it symbolizes the consequence of not taking advantage of the offers and creates an engaging, dramatic plot twist that sticks in the audience’s mind.The Monster’s punishments range from turning a non-users /subscriber into a “watermelon”, a ‘thumb-sucking baby’ or a ‘helium balloon,’ comical yet impactful metaphors for the loss faced by the dismissive audience. Each ad concludes with the narrator urging viewers to download the LikeCard app, subtly driving home the message, ‘Play more, Pay less.’ Through this campaign, we have magnified the allure ofLikeCard’s “Sixty offers in Sixty days” promotion and portrayed the brand as a hub of exciting deals that are too good to miss. Our approach interweaves creativity with clarity, ensuring the message is delivered engagingly yet straightforwardly.The result?A memorable, share-worthy campaign that stimulates viewers’ curiosity and incentivizes them to discover the enticing world of LikeCard. The “Monster of Cards” campaign is a testament to our philosophy at HIVE Innovative Group; we believe that captivating storytelling coupled with creative ingenuity results in marketing magic.CreditsThe creative vision for the advertisement was realized by Hive Innovative Group UAE, under the guidance of their Creative Director, Sameh Al Tawil. The project was directed by Abdulrahman Hamad, with Sherif El Hossainy as the Executive Producer and Shahd Harash as the Director Producer. The visual elements were orchestrated by Ahmed Thabet, the DOP, and Rana Tarek, the Art Director, with Abier Ansary handling the styling. The first Assistant Director was Talal Abd ElGhany. Post-production was handled by LZRD, with Mohamed Amir as the Editor and Ahmed El Gendy as the Colorist. Visual Effects were created by VOXELS. The musical score was composed by Ammar, and the sound mix was provided by The Garage with Hosny Ali as the Sound Engineer. The storyboard was created by Diggers. The cast was sourced by the Casting Director, Mostafa Hawary of Aliens. Leap Studios and George William were responsible for the Photography and Image Creation. Let's Collaborate Got a project? Let's Talk We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.