Purple November Campaign for VogaCloset
Execution
The campaign integrates engaging visuals with humor, distributed across various channels:
- TV Commercial: A bold, humorous spot that leaves a lasting impression.
- Digital Campaign: A strategic, multi-platform approach optimized for engagement and conversions, featuring interactive content and real-time analytics to drive results.
Results
The Purple November campaign successfully increasing VogaCloset’s brand presence and online interactions, significantly boosting conversions and customer engagement.
Credits
🎯 Client: VogaCloset | 🏢 Agency & Production House: Hive Innovative Group, Dubai
Hive Team, Creative Director / Storyteller: Sameh Al Tawil | Copywriter: Amarap | Associate Creative Director: Amr Qarmalawi | Art Director: Ahmed Abdo.
Strategy: Badr Nour | Director: Abdulrahman Hamad | Director of Photography (DOP): Fady Hesham | Sound: The Garage Soundstudios – Hosny Ali & Ahmed Hasan | Voice Over: Hala Alasmar | Photography: Omar Shash.
✨ Additional Credits: ✨
Post Production: Whales Pictures 🖥 | Post Producer: Omar Reda | Editor: Mohamed Amir | Colorist: Ahmed Gendy | Art Director: Mark Wagih | Stylist: Abeer Ansary | Wardrobe: Ghareeb | Director Producer: Shahd Harash | 1st AD: Mohamed Ali | 2nd AD: Ahmed Ossama | Focus Puller: Yosef Farghal | Gaffer: Ali Eshta | Grip: Younes | Casting: Your Space – Ali Salah | Makeup: Moustafa Ebrahem | Hair Stylist: Mohamed Sobhy
Task
Hive was tasked with crafting a campaign that would enhance VogaCloset’s brand visibility, drive online engagement, and maximize conversions. The Purple November campaign achieves this through a playful yet stylish narrative, showcased via a visually dynamic TV commercial and a cohesive digital strategy.
Design
Creative Concept, Art Direction
Date
2024
