Toyota Prius
We have created the idea of the video and carried out the shooting, VO implementation, directing, color correction and montaging. In addition to the full CGI including 3D modeling, texturing, rigging, animation and rendering. We were also responsible for the sound/music selection, editing and direction.
The whole advert is now online, and it has been very effective in terms of engaging people and keeping them entertained while promoting and introducing the new Toyota Prius 2016.
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How can we help?
We’re a content and technology production company, a community of creative innovators, thinkers, and technologists who are just as passionate about creating unforgettable user experiences as they drive remarkable growth.
Task
We directed and executed the full CGI animation campaign for the launch, utilising cutting-edge 3D modeling and animation techniques to bring the Prius to life.
Strategy
Creative Concept, Art Direction
Design
3D Modeling and 3D Animation
