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Undergoods Creative Popcorn Videos

2024 · Popcorn

Project DescriptionUndergoods, previously reliant on user-generated content (UGC) and performance videos, sought fresh, cost-effective creative solutions to revitalize their marketing efforts.In collaboration with Hive, we developed an innovative strategy to produce engaging content and expand their reach. Together, we explored various creative concepts, conducted brainstorming sessions, and identified talents that aligned with their target audience, ultimately producing compelling hooks to elevate their marketing campaigns.Project Results:Increased CTR by 12%Reduced Facebook ad spending by 46%Increased CPA by 30%