AMGEN
ANALYZING AMGEN
This activation was executed through an innovative mix of technologies to grab people’s attention to interact.
The Hologram technology and Gesture Control combined together with Real-time game engine in order to create the game.
AMGEN IN ACTION!
Visitors of the event were naturally attracted to the Holographic visualization creating a huge buzz and massive interaction with the booth, and meeting our objectives successfully.
Last but not least, this activation won “Comprix Creative Health care communication award” for the year 2017.
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We’re a content and technology production company, a community of creative innovators, thinkers, and technologists who are just as passionate about creating unforgettable user experiences as they drive remarkable growth.
Task
It was the anniversary of DGHO (The German Society for Hematology and Medical Oncology), and Amgen wanted to create a buzz with an eye-grabbing activation to promote Kyprolis and Biosimilars.
Strategy
Creative Concept, Art Direction, 3D Modeling
Design
3D Animation, Holo-Screen Development
