L’ORÉAL
Comprehensive
perform
FROM BEAUTY TO
INNOVATION
The augmented reality (AR) experience was lived through a 4k big screen & a Kinect motion sensor; where participants were able to interact with an immersive augmented garden using these combined technologies together.
Hundreds of girls received videos and images’ emails and quickly a buzz was made on social media, achieving the campaign’s target perfectly.
01. The Idea
FROM BEAUTY TO INNOVATION
The augmented reality (AR) experience was lived through a 4k big screen & a Kinect motion sensor; where participants were able to interact with an immersive augmented garden using these combined technologies together.
Task
Based on the great success of L’OREAL’s global campaign featuring Julia Roberts, L’Oreal needed to boost the beauty concept in Dubai with an on-ground activation that engages people, and promotes their new “La vie est belle” perfume.
Strategy
Creative Concept, Art Direction
Design
3D Modeling, 3D Animation, Unity Development
Date
2017