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APSCO | سعوديتنا… طاقة تحركنا 🇸🇦

APSCO · 2026 · Awarded, Film Production

APSCO | سعوديتنا… طاقة تحركنا 🇸🇦


“Our Saudiness… The Energy That Moves Us” is a fully GenAI-produced cinematic journey that follows one man across time – symbolizing the spirit of the nation. From the battles of the founding era to the discovery of oil, the rise of aviation, industrial excellence, and a sustainable green future, the film reflects how energy has always been part of the Saudi identity.

Energy was never just a resource.
It has always lived within us.

APSCO stands at the heart of that journey—powering progress across generations.

🎬 Production Credits

Client: APSCO
Creative Agency: Hive Innovative Group – UAE

Storytelling, Creative & Film Direction:
Mohamed Seddiq & Sameh Al Tawil

Copywriting & Localization:
Amarap

🤖 GenAI Image & Video Production

Images Workflow Architect:
Adel Gamal

GenAI Images & Video Artists:
Mohamed Abdelwahed
Mohamed Ashour
Mohamed Seddiq
Sameh Al Tawil

AI Operation & Coordination:
Eyad Sakhr
Mohamed Sabry

✂️ Post Production

Editing & Sound Design: Mohamed Adel

GenAI Music Composition: Sameh Al Tawil
Mix & Master: Garage Studios – Hosni Ali

Task

Generated a fully GenAI-produced cinematic film for APSCO in celebration of Saudi Founding Day 2026, bringing to life the concept “Our Saudiness… The Energy That Moves Us.” Innovated a time-travel narrative that follows a symbolic character across key milestones in Saudi history—from the founding era to a sustainable future. Crafted a powerful visual and storytelling experience that positions APSCO at the heart of the Kingdom’s progress, reinforcing energy as a core part of national identity.

Strategy

GenAI Technology

Design

Creative Concept, Art Direction

Date

Feb 2026