APSCO | سعوديتنا… طاقة تحركنا 🇸🇦
APSCO | سعوديتنا… طاقة تحركنا 🇸🇦
“Our Saudiness… The Energy That Moves Us” is a fully GenAI-produced cinematic journey that follows one man across time – symbolizing the spirit of the nation. From the battles of the founding era to the discovery of oil, the rise of aviation, industrial excellence, and a sustainable green future, the film reflects how energy has always been part of the Saudi identity.
Energy was never just a resource.
It has always lived within us.
APSCO stands at the heart of that journey—powering progress across generations.
🎬 Production Credits
Client: APSCO
Creative Agency: Hive Innovative Group – UAE
Storytelling, Creative & Film Direction:
Mohamed Seddiq & Sameh Al Tawil
Copywriting & Localization:
Amarap
🤖 GenAI Image & Video Production
Images Workflow Architect:
Adel Gamal
GenAI Images & Video Artists:
Mohamed Abdelwahed
Mohamed Ashour
Mohamed Seddiq
Sameh Al Tawil
AI Operation & Coordination:
Eyad Sakhr
Mohamed Sabry
✂️ Post Production
Editing & Sound Design: Mohamed Adel
GenAI Music Composition: Sameh Al Tawil
Mix & Master: Garage Studios – Hosni Ali
Task
Generated a fully GenAI-produced cinematic film for APSCO in celebration of Saudi Founding Day 2026, bringing to life the concept “Our Saudiness… The Energy That Moves Us.” Innovated a time-travel narrative that follows a symbolic character across key milestones in Saudi history—from the founding era to a sustainable future. Crafted a powerful visual and storytelling experience that positions APSCO at the heart of the Kingdom’s progress, reinforcing energy as a core part of national identity.
Strategy
GenAI Technology
Design
Creative Concept, Art Direction
Date
Feb 2026
