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Lexus Eid Al-Fitr Campaign

2026 · Awarded, Film Production

Campaign Concept The film unfolds as a seamless journey through key life milestones—childhood, graduation, marriage, and family life—each moment representing a chapter in different individuals’ lives. As the story progresses, a unifying reveal brings all characters together, showing that they are part of one extended Saudi family gathering for Eid Al-Fitr. Lexus is portrayed not just as a vehicle, but as a constant companion throughout these life stages—symbolizing connection, continuity, and shared memories. The concept reinforces the idea that true luxury lies in togetherness—a luxury that brings people closer across moments, memories, and generations. Production Credits Client: Abdul Latif Jameel Motors, KSA Brand: Lexus Campaign: Luxury That Brings Us Together Creative Agency & Production: Hive Innovative Group ME Creative Director / AI Film Division Head: Sameh Al Tawil Director: Muhammed Seddiq Copywriting & Cultural Consultant: Amarap GenAI Images & Videos Team: Mohamed Abdelwahed, Mohamed Ashour GenAI-flow Architect: Adel Gamal GenAI-flow Designer: Mohamed Sabry Film Editor & Sound Designer: Mohamed Adel Sound Design, Mix & Master: The Garage Studio / Hosny Ali GenAI Music Composer: Sameh Al Tawil Voice Over: Muhammad Huwaymil VO Recording: Abdullah Alturk Producer: Shrief Al Houssainy Co-Producer: Hassan El Ebrashy