Lexus Eid Al-Fitr Campaign

Campaign Concept

The film unfolds as a seamless journey through key life milestones—childhood, graduation, marriage, and family life—each moment representing a chapter in different individuals’ lives. As the story progresses, a unifying reveal brings all characters together, showing that they are part of one extended Saudi family gathering for Eid Al-Fitr.

Lexus is portrayed not just as a vehicle, but as a constant companion throughout these life stages—symbolizing connection, continuity, and shared memories.

The concept reinforces the idea that true luxury lies in togetherness—a luxury that brings people closer across moments, memories, and generations.

Production Credits

Client: Abdul Latif Jameel Motors, KSA

Brand: Lexus

Campaign: Luxury That Brings Us Together

Creative Agency & Production: Hive Innovative Group ME

Creative Director / AI Film Division Head: Sameh Al Tawil

Director: Muhammed Seddiq

Copywriting & Cultural Consultant: Amarap

GenAI Images & Videos Team: Mohamed Abdelwahed, Mohamed Ashour

GenAI-flow Architect: Adel Gamal

GenAI-flow Designer: Mohamed Sabry

Film Editor & Sound Designer: Mohamed Adel

Sound Design, Mix & Master: The Garage Studio / Hosny Ali

GenAI Music Composer: Sameh Al Tawil

Voice Over: Muhammad Huwaymil

VO Recording: Abdullah Alturk

Producer: Shrief Al Houssainy

Co-Producer: Hassan El Ebrashy