APSCO | 95th Saudi National Day GenAI Film
Concept of the Video
The film asks a powerful question: What drives us?
Is it passion, generosity, courage, or vision?
Through a seamless narrative, the video journeys from the deserts of the past — symbols of heritage and resilience — to the innovations of tomorrow that embody progress and transformation.
Each frame is infused with APSCO’s energy and commitment, portraying the company not only as a leader in oil and gas but as a proud contributor to the nation’s future. The cinematic style, created with GenAI, reflects the heartbeat of Saudi Arabia: a blend of pride, ambition, and unstoppable energy.
Credits
🎥 Produced by: Hive Innovative Group UAE @hiveinnovative
🔥 In collaboration with: APSCO – Advanced Petroleum Services Company
📅 Occasion: Saudi National Day 95 | اليوم الوطني السعودي 95
- Creative Direction, Storytelling & AI Video Generation: Sameh Al Tawil @samehaltawil
- Film Direction & GenAI: Sameh Al Tawil & Mohamed Seddiq
- Art Direction & GenAI Photography: Mohamed Seddiq
- Editing: Mohamed Adel
- Sound Design: Garage Studio
- Voice Over: Osaid Faisal
- Music: Sameh Al Tawil
- Producer: Sherief Al Houssainy
Task
To conceptualize, direct, and produce a creative National Day film that honors the Kingdom’s unity, history, and progress, while linking APSCO’s role in powering sustainable energy and future growth. The challenge was to deliver a production that resonates emotionally with audiences and visually reflects both the essence of Saudi Arabia and the identity of APSCO — all achieved through AI-driven storytelling and visuals.
Design
GenAI Technology, Creative Concept, Art Direction
Date
Sep 2025
