WAFEQ – No Drama

Full GenAI Film Production

This campaign was entirely imagined, written, directed, animated, voiced, and edited using Generative AI technologies, orchestrated by Hive team.

AI Agents & Models Used include:

Google Gemini 2.5 Nano (Banana), VEO3, Seedream, ChatGPT), Kling (video sequencing and dynamics), Mureka, ElevenLabs, Minimax, among others.

Campaign Format:

• 1 Main Cinematic Ad (40 seconds)
• 3 Teaser Films in Behind-the-Scenes (BTS) Format.

Creative Direction & Lead

This campaign was conceptualized, directed, and scored by Hive Founder & Creative Director
Artist Sameh Al Tawil, who led the orchestration of idea, narrative flow, music, and tonal identity across all assets.

Credits

Creative Agency & Production:
@hiveinnovative – Hive Innovative Group Dubai

Creative & Direction:
Sameh Al Tawil & Amr Qarmalawy

GenAI Production:
Mohamed Abdelwahed, Ashour & Sameh Al Tawil

Editing: Ibrahim Abdrabou
Music: Ahmed Al Sawy
Sound Design: Garage Studio
Voice Over: Amarap, Omar Osama
Copywriting: Amarap & Omar Atef
Executive Producer: Shrief Al Housainy
Graphic Design: Yara Sherief