APSCO – Saudi Founding Day 2025

At Hive, we took on the challenge of bringing Saudi Founding Day to life through a compelling and immersive campaign in collaboration with APSCO. Our main task was to craft a visually striking, emotionally resonant, and culturally authentic storytelling experience that celebrates the Kingdom’s rich heritage.

Project Highlights

• Creative Concept: Developed a visually captivating narrative showcasing the spirit of Saudi Founding Day.
• Video Production: A high-quality cinematic production bringing history to life with powerful storytelling.
• Cultural Representation: Authentic depictions of Saudi heritage, from traditional attire to historical references.
• Brand Integration: Seamlessly aligned APSCO’s brand identity with the national celebration, reinforcing its commitment to Saudi culture.

Execution & Impact

The campaign successfully engaged audiences across multiple platforms, delivering a message of unity, pride, and national identity. Through compelling visuals and storytelling, the project strengthened APSCO’s brand connection with Saudi traditions while resonating deeply with the public.

Credits

🎯 Client: LikeCard | 🏢 Agency & Production House: Hive Innovative Group, Dubai
Hive Team, Creative Director / Storyteller: Sameh Al Tawil سامح الطويل

Associate Creative Director: Amr Al Qarmalawi
Copywriter: Ammar Rap
Director: Amr Al Qarmalawi
Executive Producer: Sherif Elhossiny

Post & Motion team: Diggers
@me.minaezzat @ahmedfaaw
Editor: @pola.nawar @magdy_kamal__
Colorist: @mahmoudissam_
Sound: @thegarage_sound_studio
@hosnyalihosny @hatemsaad63