LikeCard Loyalty Program – TVC Campaign

Each Top Up a Turning Point Gold TVC

Each Top-Up a Turning Point Diamond TVC

Concept & Approach:

Each film follows a lighthearted narrative where characters hilariously attempt to access exclusive loyalty levels, facing comedic challenges and triumphing with the help of the LikeCard app. With stunning visuals, creative storytelling, and a touch of futurism, the campaign captures the essence of a rewarding experience.

Cinematography & VFX

Dynamic camera work, bright color palettes, and advanced visual effects immerse viewers in the imaginative world of LikeCard. From exaggerated expressions to seamless transitions, the films offer a visually engaging and memorable experience.

Results

The campaign effectively communicates the value of the loyalty program, encouraging user engagement and loyalty.

Credits

🎯 Client: LikeCard | 🏢 Agency & Production House: Hive Innovative Group, Dubai

Hive Team, Creative Director / Storyteller: Sameh Al Tawil | Director: Ahmed Shebl | Copywriter: Amarap | Associate Creative Director: Amr Qarmalawi | Producer: Sherif ElHussieny | Director of Photography (DOP): Ashraf Gaber

Post-Production & VFX

Post-Production & VFX: Whales Pictures | Post-Producer: Omar Reda | Editor: Mohamed Amir | Assistant Editor: Mahmoud Magdy | Colorist: Amr Kanana | VFX Supervisor: Moustafa Ali.

Sound Design: The Garage Soundstudios – Hosny Ali | Voice Over: Omar Osama, Hala Al Asmar | Art Director: Abdalwahed | Production Designer: Mark Wagih | Stylist: Abeer Ansary | Wardrobe: Ghareeb | Photography: Omar Ehab | Creative Retouch: Ahmed Mosa | Stunt Coordinator: Ahmed Kazomy | Stunt Team: Molazem PK, Omar Sherif, Mally PK, Momo PK, Karim Yasser, Mo3tasem PK | 1st Assistant Director (AD): Hassan Neamah | 2nd AD: Mai Hamdy | 3rd AD: Logine El Engibawy | Focus Puller: Taher | Gaffer Azmy | Grip: Younes | Cast Target – Omar Seven | Makeup Artist: Moustafa Ebrahem | Hair Stylist: Mohamed Sobhy | Marketing Manager: Mahmoud Selim | Studio Manager: Mohamed Yehia