Mobilawy World_Cup_Challenge

MOBILAWY WORLCUP CHALLENGE: Smart Brand Universe in Action

Hive developed and activated the Mobilawy Worldcup Challenge, an AI-powered campaign ecosystem centered around the Mobilawy brand universe. Using generative AI and intelligent automation, we created a dynamic storytelling framework where one persistent character could generate multiple culturally relevant stories and campaign assets in real time.

The campaign encouraged customers to scan 24 Mobil Super 10W-30 bottles for a chance to instantly win 50 SAR, with each scan representing a goal scored toward Mobil’s victory. Behind the scenes, AI continuously optimized messaging, hooks, and storytelling approaches based on audience interactions and performance insights, turning every piece of content into measurable, evolving brand communication.

Results achieved:

• 94% character consistency and instant recognition of the Mobilawy character.
• 340% higher brand recall compared to traditional campaigns.
• Real-time content optimization powered by performance data and AI-driven insights.
• A scalable and trackable storytelling ecosystem that continuously learns and improves.

Credits:

Client: Mobil KSA

Brand: Mobil

Creative Agency & Production: Hive Innovative Group ME

Creative Direction / Head of AI: Sameh Al Tawil

AI Flow Architecture: Adel Gamal

AI Flow Operators: Arwa Alaa – Mohamed Sabry

Creative, direction, Editing & Music: Sameh Altawil

AI Art Director: Muhammed Ashour

VO: Omar Osama

Hive is a GenAI creative production studio based in Dubai & Cairo.

We build cinematic storytelling powered by AI — grounded in culture, driven by emotion, and crafted to feel real.